How it began
People care more when they feel connected
After many years of teaching about why we shouldn't cut down Amazonian rainforests, volunteering in marine conservation and working with regenerative growers, it's clear that we need something more effective than traditional informational methods.
People can hear about how our food has lost much of its nutrients over the past 50 to 100 years and still shrug. They hear about how rainforests are still being cut down and that plastic pollution has been found in our blood. The facts reach the head, but not the heart.
I've seen how much more effectively learning takes place when we use experiential methods and a story, rather than a fact sheet.
So we built a methodology and a workshop that works the other way round: feel first, learn second. People step into the world of soil, water, air and light, make something of their own and then meet the science with their hands in real earth. Nobody has to be an expert.
It is a methodology built specifically for behaviour change, because one thing is the same everywhere: people look after what they feel connected to.
It's free. It runs in community venues and can come to you online. Everything people make can be shared in the Global Gallery.
